Facts: Trysil BIG AIR

Launched: December 2008
Client: Trysil Winter Resort (Skistar)
Tags: Advergame, Ski Jumping, Snowboarding, Tricks

Objective:

Promote Trysil as a cool winter destination.

Process involved:

Earlier we had developed the successful new school skiing game Trysil Twintip and the client wanted more.

This time we developed a BIG AIR jumping game for both snowboard and skis.

By offering product placement and ad-boards in the game arena the client got sponsors like Coca Cola, Nissan, Sweet Protection and Gore-TEX support the development costs.

Result:

After one week of online presence, and with no advertising, the game was played 1.5 million times. The users are spending an average of 9 minutes and 24 seconds on the site, and a click rate to the client sites of 14 percent isn't so bad, either.