Increase your traffic

A well-executed advergame will give you more visitors. It will also encourage consumers to challenge their friends- and many of them will return to your site to play regularly. According to Entertainment Software Association, 42% of gamers say they play online games one or more hours a week. Advergames are perfectly suited for encouraging viral transmission. At Agens, we work hard to seed our games within selected networks to make sure that the games spread virally through gaming sites, recommendations, friend challenges, social networks, blogs etc.

Quality time with your brand

The average time spent on an advergame is 7 to 30 minutes per session. That is far better numbers than most, if not all other kinds of interactive marketing. Advergaming experience also acts as a more non-intrusive and friendly form of advertising. As a result, the consumer spends quality time with your brand or product through playing the game- and at the same time raising the awareness of your brand in a fun way. The interactive nature of advergames also makes your campaign much more memorable.

Blends perfectly with social networking

Some of the most important social networks can be utilized to encourage the user to challenge his/her friends, both live and offline. Gaming is social, and by empowering users to easily share their scores and efforts, they make a contribution to spread the game. We ship every advergame with tools to achieve this effect, and it can easily be monitored using the Agens Traffic Monitor.

We have developed several games (examples) for use within the Windows Live platform, enabling users to play games against online friends in Windows Live Messenger. Furthermore, a new Facebook API enables us to let users play games with friends, both online and offline, compare hiscores and even have a chat with other online Facebook friends. This is also possible from within an iPhone advergame.

Making a game to promote your company is the safest way of adapting to today’s consumers and their use of social tools on the web.

Cost-effective

Many of our clients have had great results with their games without even spending a single dime on advertising them. Most web campaigns require banners and other kinds of online marketing in order to let people know about it. Instead, by seeding the game through the most important networks, Agens makes sure that the resources spent on marketing the marketing campaign can be kept at an absolute minimum. Compared to banner campaigns advergames don’t have a fixed life span, and will do their job for you for a long time after the initial production.

We know advergames

Agens takes both fun and the client very seriously. We have made more than thirty advergames over the past five years. Our main mission is to provide our clients with great and playable games that promote the client/product, making sure that the viral effect reaches its highest potential- and that the perception of your brand grows stronger by being tied to a fun interactive experience.

Please contact us for more information.