Fæbrik

The four energetic founders of the sewing collective Fæbrik had already sparked a DIY fashion movement in Norway, but were ready for more.

Inspired by Agens’ work with the children's game Fantorangen, and our experience with building KNIT, the founders got in touch and we started discussing how we together could make technology to create some real change in the fashion industry.

As well-established influencers with 0.8 million followers, the founders realised that the social media platforms were limiting their potential. They were giving the content away to the platform owners and were unable to create the content and tools the sewers in their community needed.

So in 2024 we built and launched the Fæbrik app and half a year later the membership programme Fæbklubb. This allowed Fæbrik to control the channel to their people. And the paid membership enabled us to create tools and content that make sewing easier for more people.

But our vision was always this: to make personal clothes available for everyone. What we realised was that with Fæbrik's direct relationship with sewers, and our unique combination of fashion & code, we were uniquely placed to realise this.

It would not be easy. Thankfully we got early support from DOGA, Handelens miljøfond and The Research Council, in addition to our thousands of members. In December 2025 we launched Penny Tæilor, the world's first commercially available parametric designed pattern.